The Big Joe was created in the 1980s by Joe Borgwart, an innovative musky angler that was way before his time. Over the years, the Big Joe had been responsible for many trophy fish on some of the most pressured waters in musky country. We were introduced to the Big Joe in the later 80s and had immediate success. That success continues today. Musky Innovations purchased the company in 2015. They have and are using the original molds, and have redesigned the internal harness to upgrade it with todays materials and have added some great colors. Big Joes can be used as a pull pause bait and a jigging bait. Try imparting the action with the reel instead of the rod. Make short burst of speed to make the Big Joe jump and belly flash then allowing it to go back to true. Fish often inhale the Big Joe telling you they think it is real.

9.5" 5.8oz.